Feb 1, 2021 | Fecon News

Fecon LLC Announces Purchase of the Vermeer Forestry Mulching Products

Fecon LLC Announces Purchase of the Vermeer Forestry Mulching Products and Enters into Global Distribution Agreement

(Lebanon, OH) Fecon LLC announces the purchase of the Vermeer forestry mulcher product line and through this arrangement has established a global distribution agreement with the company. This distribution agreement with Vermeer, which will be rolled out on a controlled basis throughout 2021, will provide their dealers access to the robust line of mulching equipment that leverages the best of Vermeer and Fecon mulching technology. This distribution strategy leverages the scope and size of traditional Vermeer dealerships by focusing on market segments with differentiated product needs. Blending the learnings and engineering expertise of both teams provides dealerships and customers with products that are easy to buy and own.

“Adding Fecon engineering and technology will make it easier for customers to buy the equipment best suited to their needs,” said Fecon LLC CEO Bob Dieckman. “With their extensive coverage and high standard of customer support, as well as the professional and strategic Vermeer sales organization, we are certain that both organizations will benefit from the partnership.”

Fecon will start the process with a select, yet global group of Vermeer dealers in 2021, as well as strategically specify products and methodically expand from there. The company will assume production and support of the Vermeer model FT100 and FT300 forestry mulching tractors, and has begun moving these functions to their Lebanon, Ohio factory.

“Fecon’s forestry innovation and product lineup is a great complement to our equipment portfolio,” said Vermeer President of Industrial Solutions Doug Hundt. “With a lineup of products that support the land clearing, utility right-of-way and fire mitigation markets, their mulching attachments and tractors will give our dealers a broader portfolio to support those customers we are already working with in those markets.”

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Mark Middendorf

Senior VP of Sales

Mark is Fecon’s Senior VP of Sales and oversees the global sales efforts of all Fecon products. He has been with the company since 2012 serving first as President of SWX Group, a Fecon subsidiary, VP of Sales, and currently Senior VP. He gained extensive equipment sales and dealer management experience while working for Toro as National Sales Manager and Finn Corporation, ultimately becoming a Senior VP. He holds a BS in Communication from the University of Cincinnati.