Fecon

Brand Style Guide

The Taglines

 

The updated logo has refined kerning, more balanced letter size and weight, and overall refined geometry. The front of the ‘N’ subtly depicts a saw tooth.

Primary

Make It Happen

Secondary

BUILT FOR LIFE, ENGINEERED FOR SUCCESS.

The Why Statement

Whether you are buying, renting, or servicing your mulching equipment, FECON has solutions that focus on your success. Operator driven design with a global network that is woven into every product.

Logo Versions

PROPER LOGO USAGE

IMPROPER LOGO USAGE

LOGO PADDING

The logo must be presented at least the height of the ‘O’ in the logo title from any other design element as shown in the diagram above. This padding makes sure the logo is not crowded against another design element, protecting the logo’s sanctity and professional look. Subtitles below the title would be an exception to the rule.

LOGO USAGE EXAMPLES

Examples of logo being used throughout the FECON visual identity

Brand Colors

Primary

Strong Red

HEX: c10230  CMYK: 0 100 89 0  PANTONE: 200 C

NEUTRALS

Black Earth

HEX 000000
CMYK 70 50 30 100
Pantone Black 6 C

Graphite

HEX 58595B
CMYK 64 56 53 28
Pantone 425 C

Clean Steel

HEX D0D2D3
CMYK 17 12 13 0
Pantone 427 C

ACCENTS

Forest Green

HEX 056233
CMYK 90 35 99 30
Pantone 349 C

Leaf Green

HEX 04AA4F
CMYK 82 4 97 0
Pantone 2257 C

*LEAF GREEN CALL-TO-ACTION COLOR TO BE USED SPARINGLY

Brand Photography

The photography recommended are images that tell the story of the core values of the identity. See below for examples. Choose images that are crisp and high-quality.

Typography

The photography recommended are images that tell the story of the core values of the identity. See below for examples. Choose images that are crisp and high-quality.

Header Type

D-DIN CONDENSED BOLD – ALL CAPS
ABCDEFGHIJKLMNOPRSTUVWXYQ
0123456789

Body Type

SUBSTANCE – FULL FONT FAMILY
ABCDEFGHIJKLMNOPRSTUVWXYQ
abcdefghijklmnoprstuvwxyq
0123456789

The entire Substance Font Family can be used through print and web at the designer’s discretion. Note the generous leading (space between each line of text) in the body type. This extra padding makes the text more readable and professional. D-DIN Condensed Bold (All-Caps) is used for primary headers and adds a strength, modern touch, and contrasts the logotype effectively.

VIDEO THUMBNAILS AND SOCIAL MEDIA AVATARS

YouTube Thumbnail

SOCIAL MEDIA AVATAR STYLES

Questions?

Look Up
Parts

125VRT

Mulching Tractor

225VST

Mulching Tractor

325VST

Mulching Tractor

Mark Middendorf

Senior VP of Sales

Mark is Fecon’s Senior VP of Sales and oversees the global sales efforts of all Fecon products. He has been with the company since 2012 serving first as President of SWX Group, a Fecon subsidiary, VP of Sales, and currently Senior VP. He gained extensive equipment sales and dealer management experience while working for Toro as National Sales Manager and Finn Corporation, ultimately becoming a Senior VP. He holds a BS in Communication from the University of Cincinnati.